Don’t make these five website mistakes

A company’s website is one of its most important marketing tools. When prospective clients and customers are researching a product or service they invariably visit the company’s website. Prospective employees also look at an organisation’s website when deciding if they would like to apply for a job. Yet many business websites are a poor reflectionContinue reading “Don’t make these five website mistakes”

How to write a communication plan

Often one of the biggest mistakes businesses make when introducing an initiative or implementing a change is ineffective communication. Developing a communication plan is a simple way to ensure that the message you want to get across is getting through to the right people. While developing a plan doesn’t guarantee success, it does allow youContinue reading “How to write a communication plan”

Quit overusing capital letters

Writing Well: Tips to help you to improve your writing Why do People keep Overcapitalising words that Don’t require capital Lettters? As the first sentence demonstrates, it’s hard to read text when random words are capitalised. Why then do so many people use capital letters incorrectly? Often people will use a capital letter for aContinue reading “Quit overusing capital letters”

Seven tips for effective written business communication

We live in an age of information overload where every day we are inundated with emails, social media feeds, text messages and web content. The challenge for businesses is how to cut through this flood of information when you have something important to communicate to your clients or employees. Follow these seven steps to makeContinue reading “Seven tips for effective written business communication”

How to make your business stand out from the crowd

Unless your business is supplying knitted jumpers for unicorns, you are unlikely to be the only one of your kind in the marketplace. Whatever your business – solicitor, accountant, fashion designer – there are other businesses offering similar products or services. So how do you make your business stand out from the crowd? You needContinue reading “How to make your business stand out from the crowd”

Three tips for presenting to a group

Have you ever expressed your apprehension about speaking in front of an audience only to be given the advice of picturing everyone in their underwear? Don’t do this. It’ll put you off what you’re trying to say and may lead to a fit of the giggles. Both responses will make you look unprofessional or aContinue reading “Three tips for presenting to a group”