Don’t make these five website mistakes

A company’s website is one of its most important marketing tools. When prospective clients and customers are researching a product or service they invariably visit the company’s website. Prospective employees also look at an organisation’s website when deciding if they would like to apply for a job. Yet many business websites are a poor reflectionContinue reading “Don’t make these five website mistakes”

Want to improve your productivity? Work from home

While many people dream of working from home for the flexibility and freedom it provides, one of the biggest advantages I’ve discovered is that it leads to increased productivity. Cutting out the commute When I do have to go into an office, my commuting time there and back can take more than two hours. WhileContinue reading “Want to improve your productivity? Work from home”

How to write a communication plan

Often one of the biggest mistakes businesses make when introducing an initiative or implementing a change is ineffective communication. Developing a communication plan is a simple way to ensure that the message you want to get across is getting through to the right people. While developing a plan doesn’t guarantee success, it does allow youContinue reading “How to write a communication plan”

Seven tips for effective written business communication

We live in an age of information overload where every day we are inundated with emails, social media feeds, text messages and web content. The challenge for businesses is how to cut through this flood of information when you have something important to communicate to your clients or employees. Follow these seven steps to makeContinue reading “Seven tips for effective written business communication”

How to make your business stand out from the crowd

Unless your business is supplying knitted jumpers for unicorns, you are unlikely to be the only one of your kind in the marketplace. Whatever your business – solicitor, accountant, fashion designer – there are other businesses offering similar products or services. So how do you make your business stand out from the crowd? You needContinue reading “How to make your business stand out from the crowd”